Service blueprint · Diagram Design
Trial to paid — what the customer never sees
Trial to paid — what the customer never sees
Service blueprint of a trial-to-paid path across five stages, with customer and frontstage actions above a line of visibility and a focal backstage dunning-job timeout under Hit the limit.
STAGE 1
Sign up
STAGE 2
Activate
STAGE 3
Hit the limit
STAGE 4
Upgrade
STAGE 5
First invoice
EVIDENCE
Welcome email
Product UI
Paywall
Checkout form
PDF invoice
CUSTOMER
Create account
Use product
Retry payment
Pick plan
Read bill
FRONTSTAGE
Welcome
In-app nags
Pay modal
Checkout
Receipt
BACKSTAGE
CRM write
Usage meter
dunning-job timeout
dunning-job · 4h
Tax calc
Ledger
SUPPORT
Email
Analytics
Card processor
—
GL
LEGEND
Line of visibility
Backstage layer
Focal cell · timeout