Reading copy set across a column this wide asks the eye to travel a long way back to the start of every line, and after a few lines of it a reader starts to lose their place. The measure is what a designer sets with a max-width on the text block, and this block sets none at all, so every line runs the full width of the column it sits in from one edge to the other.
Reading copy set across a column this wide asks the eye to travel a long way back to the start of every line, and after a few lines of it a reader starts to lose their place. The measure is what a designer sets with a max-width on the text block, and this block sets none at all, so every line runs the full width of the column it sits in from one edge to the other.
Reading copy set across a column this wide asks the eye to travel a long way back to the start of every line, and after a few lines of it a reader starts to lose their place. The measure is what a designer sets with a max-width on the text block, and this block sets none at all, so every line runs the full width of the column it sits in from one edge to the other.
Reading copy set across a column this wide asks the eye to travel a long way back to the start of every line, and after a few lines of it a reader starts to lose their place. The measure is what a designer sets with a max-width on the text block, and this block sets none at all, so every line runs the full width.
Reading copy set across a column this wide asks the eye to travel a long way back to the start of every line, and after a few lines of it a reader starts to lose their place. The measure is what a designer sets with a max-width on the text block, and this block sets none at all, so every line runs the full width.
A paragraph held to a comfortable measure wraps long before the eye has far to travel back, and this one keeps to about seventy characters a line.
A paragraph held to a comfortable measure wraps long before the eye has far to travel back, and this one keeps to about seventy characters a line.
A paragraph held to a comfortable measure wraps long before the eye has far to travel back, and this one keeps to about seventy characters a line.
A paragraph held to a comfortable measure wraps long before the eye has far to travel back, and this one keeps to about seventy characters a line.
A paragraph held to a comfortable measure wraps long before the eye has far to travel back, and this one keeps to about seventy characters a line.